Comic relief has 2 presenters in which start the shows they are also used to introduce what is coming up on the show as well as telling you what you have missed. However the most important thing that they do during the show is keeping the audience involved in what is going on. This is most important for the audience in which are watching it from home as these are the people that need the presenters the most as they need to feel involved the most as if you don’t make them feel involved then they will just turn of the show this would then mean that the charity would end up getting less money raised. These presenters are always well thought about due to the fact that they have to have the same sort of personality’s so that they can then have a laugh on the stage this would therefore mean that they will bounce off each other and make the show more entertaining to watch. This will therefore mean that the audience will then not turn over when the adverts start. However with this live show it is not a problem due to the fact that it is shown on the BBC so dose not actually have any adverts during it. Twitter
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Interactivity
During the live programme there are captions that appear at intervals at the bottom and the top of the screen. These captions tell you the phone number and website that you can donate money at. These captions also show you the audience’s comments during the programme, these comments are mostly about what they think about the live music that has just occurred. These comments are put on either facebook or twitter. Social media nowadays plays a major role in live TV programmes, involving the audience and adding interactivity and discussion.
As well as live segments, you are also shown pre-recorded material so that the stage can be changed and the presenters can change to a different position and sometimes costume. The pre-recorded material (or VTs) also shows clips that are filmed in the third world country’s. This is used in comic relief so that they can show what your money is actually doing for the people there. These VT’s of third world countries are one of the most important things in the whole show so therefore there is a lot of emphasis in it and there is always a lead up to it. These VT’s have always got a sob story behind them. This is mainly to get you crying and get you to feel sorry for the environment and the situation that they are in. The reason that they do this is because people are more likely to give the charity money if they feel sorry for the people there than if they are shown images of the children having a laugh and living in this big house as this will make them think that there is no need to give the money. This would therefore not be having the affect on the audience that is needed. There is also impact on these videos as they always have this slow sad music in the background which also adds to the feeling of sympathy. In these VT’s there is also normally a celebrity that is there they are there to make the situation out to be worse than it is. This is shown when during this comic relief they have a celebrity at a school in this country making out that it is the worse place to learn around’.
In this image you can see Simon Cowell has gone other to this third would country to show what the children have to go through to get money for their families. This money will then be used for food and even material to make a shelter for them to stay in at night. this makes the audience think about how lucky they are living in the UK and how easy it is for us to earn money to get just the simple things such as food. It also makes the adults think about how easy and lucky their children have it. This is therefore used to make the audience give more money so that these children do not have to through these struggles any more. Simon Cowells video is used to make people think about these issues and give even more money than they already have as it makes the audience realize how easy it is for us but not for them.
Throughout Comic Relief there are short clips that are filmed by a variety of different well known shows the example shown in this screen shot is outnumbered. The reason that they use well known shows is that they can pull in a larger audience as if they did not use clips that where well known then people would not want to watch the show as all it would be is clips about the people that they will be helping. Therefore by using these sort of clips it makes the audience want to give the money as they think that if the shows that they like are supporting comic relief then they should give money to the charity. Therefore live show is using this to make the audience think that if the celebrities that they like are supporting the charity then they should. These sort clips are also used to promote the show as if they see a show that they like normally then they will watch the show just so that they can watch this one clip.
During this live program there is always a number or address in the left hand corner as this is always the first place that you look due to the fact that this is the way that u read a book. The reason that they put the number or address here is so that the audience will be encouraged to either ring or go to the website and donate money. This is because they are constantly seeing these in the corner so are therefore kind or guilted into donating the money are if they don't when they have seen the number so many times. This will therefore get more money for the children to get food, drink and new homes.
